Our Process
Sometimes in fashion things start to look the same. AMERICAE is not more of the same.
In many ways, AMERICAE is an expression of myself. From the way South America is seen through my eyes, its colors, geography, unique history, and fascinating cities, to its link with North America. We’re also inspired by the provenance of languages, world history, architecture, the magic of the unexpected, and an unapologetic attitude.
From our use of vibrant color, unique raw materials, and entertaining in-person activations, AMERICAE women express part of themselves through their wardrobe and desire to align with a brand that shares their values.
And, we make sure to celebrate her every step of the way.
-Gabriela Guaracao, Founder
Craftsmanship
Our team of artisans, which includes raw emerald craftspeople, goldsmiths, leather experts, and pattern-makers is comprised of women-led workshops and husband and wife teams that have learned their trade at luxury houses around the world or have honed their techniques passed down from previous generations.
Experiential
Stimulating the senses is part of the AMERICAE experience, and the materials we use are where that process begins. We exclusively use raw emeralds, textured leather, soft cotton, and gorgeous wool, just to name a few. For us, it’s important to create things that make you feel incredible and emboldened, all the time. After all, AMERICAE is the Latin word for North and South America and it hints to part of our experiential purpose.
Experiential
Stimulating the senses is part of the AMERICAE experience, and the materials we use are where that process begins. We exclusively use raw emeralds, textured leather, soft cotton, and gorgeous wool, just to name a few. For us, it’s important to create things that make you feel incredible and emboldened, all the time. After all, AMERICAE is the Latin word for North and South America and it hints to part of our experiential purpose.
Design
Modern elegance and an unapologetic attitude, that’s what guides us. We’re inspired by South America and its broad spectrum of colors, elegance, and vibrancy. But these are not the only things that move us. The provenance of languages, travel and history, architecture, and the magic of the unexpected also sings to our souls. We design with these inspirations in mind from Philadelphia and produce in the U.S.A and Colombia.
