Our Process
Sometimes in fashion things start to look the same. AMERICAE is not more of the same.
AMERICAE is a women’s fashion lifestyle brand that believes in the emboldening power of impeccably constructed womenswear and the extraordinariness of every woman.
Our ready-to-wear, jewelry, and handbags reflects what moves us: color, elegance, and an unapologetic attitude.
AMERICAE experiences, from our product to our digital and physical retail activations immerse you in the sensorial aspects of our world.
It’s a journey full of texture and magic that always celebrates you.
We believe that a great outfit can be like empowering armor. We also believe that every woman has the right to feel this way, which is why our ethos is #realityisextraordinary and our philanthropic efforts are focused on nonprofits that empower.
Welcome.
-Gabriela Guaracao, Founder
Craftsmanship
Our team of artisans, which includes raw emerald craftspeople, goldsmiths, leather experts, and pattern-makers is comprised of women-led workshops and husband and wife teams that have learned their trade at luxury houses around the world or have honed their techniques passed down from previous generations.
Experiential
Stimulating the senses is part of the AMERICAE experience, and the materials we use are where that process begins. We exclusively use raw emeralds, textured leather, soft cotton, and gorgeous wool, just to name a few. For us, it’s important to create things that make you feel incredible and emboldened, all the time. After all, AMERICAE is the Latin word for North and South America and it hints to part of our experiential purpose.
Experiential
Stimulating the senses is part of the AMERICAE experience, and the materials we use are where that process begins. We exclusively use raw emeralds, textured leather, soft cotton, and gorgeous wool, just to name a few. For us, it’s important to create things that make you feel incredible and emboldened, all the time. After all, AMERICAE is the Latin word for North and South America and it hints to part of our experiential purpose.
Design
Modern elegance and an unapologetic attitude, that’s what guides us. We’re inspired by South America and its broad spectrum of colors, elegance, and vibrancy. But these are not the only things that move us. The provenance of languages, travel and history, architecture, and the magic of the unexpected also sings to our souls. We design with these inspirations in mind from Philadelphia and produce in the U.S.A and Colombia.
