About Americae
Dear AMERICAE woman,
Lovely to meet you. Embrace unapologetic living. Live life on your own terms. Be kind to yourself. Know your worth.
'Modern elegance, unapologetic attitude' should be a proverb. Integrity, confidence – that's true beauty. Don't settle for ordinary when what you want is extraordinary.
It's why we believe #realityisextraordinary is a way of life.
Follow us @theamericae and let us know how you live this, every day.
Welcome to the AMERICAE family.
Modern Elegance, Unapologetic Attitude
AMERICAE is a women’s fashion lifestyle brand that believes in the emboldening power of exciting womenswear and the extraordinariness of every woman.
Our ready-to-wear, jewelry, and handbags reflects what moves us, modern elegance and living with an unapologetic attitude.
It’s a journey full of texture, rhythm, and magic that always celebrates you.
AMERICAE experiences, from our product to our digital storytelling and in-person brand activations, welcome you to the sensorial aspects of our world.
Ethos & Inspiration
Our core tenet is 'reality is extraordinary' which champions purposeful living and the courage to pursue your own version of extraordinary.
Our designs are inspired by sensorial stories of history, architecture, worldliness, and the magic of the unexpected.
This begins with the materials we use, continues with our brand activations, and culminates in #realityisextraordinary, a maxim we created which guides our mission and design.
Ethos & Inspiration
Our core tenet is 'reality is extraordinary' which champions purposeful living and the courage to pursue your own version of extraordinary.
Our designs are inspired by sensorial stories of history, architecture, worldliness, and the magic of the unexpected.
This begins with the materials we use, continues with our brand activations, and culminates in #realityisextraordinary, a maxim we created which guides our mission and design.
Our Team
AMERICAE was founded by Gabriela Guaracao. Born in Colombia but raised in the U.S., shed forged her own cultural identity that is proudly 'north and south.' Gabriela spent the first part of her career supporting storytelling in newsrooms and international affairs. Her career fostered a desire to tell a new story through the lens of e-commerce, experiential retail, and exciting fabrics and materials. Our team members are from the U.S. and Italy. AMERICAE is headquartered in Philadelphia.
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Our Process
From sourcing raw emeralds to sustainable wools and cottons, read more about our thoughtful design and production process.
