Welcome to 5 minutes with, Americae’s new interview series for the inside scoop on the team behind your new favorite womenswear brand. Over the next few months get excited for more behind-the-scenes content and team member interviews just like this. Up first, meet Allie- our Digital Marketing Manager.
Like any true millennial, Allie grew up watching The Hills and The City- her gateway into fashion. She went on to study Fashion Marketing in college, interning in both Philadelphia and New York (where everything came full circle when she worked alongside Whitney Port). Before joining Americae, Allie worked at the URBN Home Office- first at Free People then BHLDN Weddings. In her free time, in true Cancer fashion, Allie fosters cats alongside her rescue, Olive.
“I just like cats. I don’t understand why it's called crazy....”
Name: Allie Omdahl
Role at Americae: Digital Marketing Manager (Digital, copywriting, social, influencers, you name it!)
Where are you from: Bethlehem, PA -- however I've lived in Philly for 7 years now, so I'm basically a Philadelphian.
What you love about what you do: No day is the same as the one before. I'm constantly strategizing, concepting, and planning! I get to work with the most hardworking, creative and positive people who inspire me every day. They're the definition of an Americae woman.
Sign: Cancer (and I work with almost all Taurus' so we get along great!)
Favorite artists: At heart, I'm through and through a classic rock girl (I have a Led Zeppelin tattoo on the back of my ankle). However, throw on some Beyonce or Rihanna and I’ll be just as happy.
Who do you think embodies the Americae woman? Michelle Obama, Alexandria Ocasio-Cortez, Emily Weiss, Solange, Marina Testino, of course, our founder, Gabriela (and every woman because we're ALL extraordinary). We're all unapologetically ourselves and proud to be women.
Where you like to shop: I love plants! Farmer’s markets or Terrain is a great place for that. For beauty, I’m a Glossier addict. For home items, I spend a lot of time on Craigslist, I enjoy looking for thrifted things. Last but not least, the wine store :)
Dream travel destination: There are so many! It's hard to choose one, but I think right now in my life I'm most anxious to go to Colombia. I've been submerged in its spirit through Americae and it's only made me more impatient to visit.
Favorite Americae piece and how to style it: Easily the tuxedo blazer and tuxedo pants. I can actually remember the first time I saw it in person. My mouth dropped. It's even more visually stunning in person. Plus the quality, you can't beat that.
Drink of choice: A Belgian beer or a margarita.
Describe your style: Off-duty, I'm pretty casual. Jeans and a white t-shirt with sneakers. My style depends on my mood - I'm pretty feminine, but love trying new things and I'm definitely not afraid of color.
What’s on your bookshelf? I enjoy reading mostly music biographies/autobiographies. However, my favorite book of all time is The Nightingale (Vianne and Isabelle are definitely Americae women).